Need of an Hour – Why Industry need to adopt mix of different detailing models or Why Traditional model is not a standalone model for detailing.

Cost Savings: Adoption to the various other models helps pharmaceutical industry to cut down cost by around 30 percent – 50 percent. The primary reason for cost saving is that the face-to-face interaction with the physicians is selectively or completely replaced by less cost-intensive channels.

Push Factor: Alternate models could be a push lever for the products that are on the stage of patent expiry or already after patent expiration. Alternate model could serve as strategic tools revive promotion campaign for the product.